Successful Entrepreneurs don’t take risks.
Yes, you read correctly. They infact go to lengths to reduce risks.
Gladwell makes a persuasive case through couple of high profile examples like Ted Turner and John Paulson (Big Short Fame) of how they intentionally keep the risks lower so that they increase the chances of their success. He goes on to overturn commonly held beliefs around risk and their downsides.
The article persuaded me. Here’s four reasons why?