Do You Want To Know the Secret Of Effective Marketing In Small Business?

Just Start. If there is one proven way to have effective marketing and jumpstart growth in your small business, it is: Action over anticipation. We are wired for taking action – but often only under fear. We all know about the fight or flight response. But given time, we also have a tendency for “false… Continue reading Do You Want To Know the Secret Of Effective Marketing In Small Business?

Did You Know The Shocking Truth Of Successful Entrepreneurs?

Successful Entrepreneurs don’t take risks. Yes, you read correctly. They infact go to lengths to reduce risks. I was shocked too when I read this article by Malcolm Gladwell (Best Selling Author of Outliers, Tipping Point, David vs Goliath) -> http://bit.ly/XHVvNO Gladwell makes a persuasive case through couple of high profile examples like Ted Turner… Continue reading Did You Know The Shocking Truth Of Successful Entrepreneurs?

Why you need a testing mindset?

We all know the story of Thomas Edison and how he made 1000 trials before he got it right and made the light bulb. Once a journalist asked him “what do you have to say about the 999 times you failed? Edison answered, “I learnt 999 ways Not to make a lightbulb.” We know that Edison… Continue reading Why you need a testing mindset?