Do you love or hate sales?⁣

Everyone is selling and negotiating, all the time.⁣

If you don’t like the word sales, ⁣
replace it with Persuasion.⁣

Even as you are reading ⁣
this post right now, ⁣
you have “sold” the idea ⁣
to your inner critic that ⁣
reading this post will make your life better ⁣
and you will miss out on ⁣
an important aspect of intentional living ⁣
if you ignore this post ⁣
(thanks for reading btw)⁣

We are always persuading people ⁣to do things our way
⁣either they should do it ⁣
or we should be allowed to. ⁣

Would you agree?⁣

As a businessman, ⁣
you would like to convince ⁣
your prospective customer ⁣
that your product or service is the best⁣.

As a person appearing in an interview, ⁣
you would like to convince ⁣
your prospective employer ⁣
that you are the best choice⁣.

As a student applying for a college, ⁣
you would like to convince ⁣
your prospective college ⁣
that you are the best choice⁣.

As a person applying for marriage (lol), ⁣
you would like to convince ⁣
your prospective spouse ⁣
that you are the best choice⁣.

And in all these interactions, ⁣
we want to show ⁣
how good or great we are and ⁣
how bad or inferior, ⁣
the other choices are. ⁣

All of them suffer from a serious misunderstanding of the situation.⁣

See my Video (with subtitles) for what Marc Andreesen says is the right approach⁣


⁣Sales or persuasion is ⁣
about understanding ⁣
what the other person needs or wants ⁣
and giving them that ⁣
in full and all the time. ⁣

It’s not about drumming up your features or benefits⁣
______________________________⁣
Drop in comments⁣

Whom are you persuading and about what?⁣
Do you know their needs and wants, really well?⁣
Like really?⁣

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