Whether it is in business or in relationships, we have strongly held beliefs and opinions on certain matters. When someone has a different opinion on these issues, first we start logically arguing our case or dismantling the other persons case When that does not work which is most of the time we get emotional and… Continue reading stop arguing and start testing
Tag: testing
Do You Want To Know the Secret Of Effective Marketing In Small Business?
Just Start. If there is one proven way to have effective marketing and jumpstart growth in your small business, it is: Action over anticipation. We are wired for taking action – but often only under fear. We all know about the fight or flight response. But given time, we also have a tendency for “false… Continue reading Do You Want To Know the Secret Of Effective Marketing In Small Business?
Why you need a testing mindset?
We all know the story of Thomas Edison and how he made 1000 trials before he got it right and made the light bulb. Once a journalist asked him “what do you have to say about the 999 times you failed? Edison answered, “I learnt 999 ways Not to make a lightbulb.” We know that Edison… Continue reading Why you need a testing mindset?