Just Start. If there is one proven way to have effective marketing and jumpstart growth in your small business, it is: Action over anticipation. We are wired for taking action – but often only under fear. We all know about the fight or flight response. But given time, we also have a tendency for “false… Continue reading Do You Want To Know the Secret Of Effective Marketing In Small Business?
Category: Business
9 Important Steps To Building Ownership Mindset In Your Small Business
The key to growth in small business is in creating an ownership mindset in your employees. As an entrepreneur, it is evident that you have it. But, how do you build it in your people? Here’re some steps
Did You Know The Shocking Truth Of Successful Entrepreneurs?
Successful Entrepreneurs don’t take risks. Yes, you read correctly. They infact go to lengths to reduce risks. I was shocked too when I read this article by Malcolm Gladwell (Best Selling Author of Outliers, Tipping Point, David vs Goliath) -> http://bit.ly/XHVvNO Gladwell makes a persuasive case through couple of high profile examples like Ted Turner… Continue reading Did You Know The Shocking Truth Of Successful Entrepreneurs?
Why you need to hire the Hare now and not the tortoise?
Do you know the famous tortoise and the hare story? How did that turn out? We all know the Tortoise won. So why should you hire a hare? Hare, tortoise! What is the relevance to your business? Speed is the essence in the millennium. What we need are people who think agile, act agile. Between… Continue reading Why you need to hire the Hare now and not the tortoise?
Do you behave like an owner of your business?
You are the leader of the business and the team and hence, you obviously own the results. And everything which happens between now and the results. But does your team own the business? Why does this matter? Are your employees coming to the office just to collect the paycheck? Then there is a serious problem. If… Continue reading Do you behave like an owner of your business?
How to dominate the competition?
Speed is the number one competitive advantage you need to have for a successful business. If you don’t have it, develop it or perish. We all have heard the story of hare and the tortoise. What is needed in today’s times is the persistence of the tortoise and the speed of the hare. Grant Cordone… Continue reading How to dominate the competition?
How do you develop a testing mindset?
In my last post, I talked about developing a testing mindset. The idea is to approach a new idea as a testing ground. Whether it is a new distribution strategy or a new pilot production line or a new campaign, you want your team to approach it as a test or hypothesis. Why? This helps… Continue reading How do you develop a testing mindset?
Why you need a testing mindset?
We all know the story of Thomas Edison and how he made 1000 trials before he got it right and made the light bulb. Once a journalist asked him “what do you have to say about the 999 times you failed? Edison answered, “I learnt 999 ways Not to make a lightbulb.” We know that Edison… Continue reading Why you need a testing mindset?
Do One Thing
“If a thing is worth doing, then it is worth doing well.” We often hear this. Then, why is it that, when it comes to our business we tend to get scattered? Have you walked out of a meeting where a ton of initiatives have been thrown, all exciting, project maps worked out and you… Continue reading Do One Thing